IBM’s Smarter Planet Essay

1.(a) Using Medtronic as an example, apologize how a military commission assertion gives a strategic direction. (b) Create a mission statement for your accept c areer. function(a) A mission statement gives strategic direction by stating the what and how of a line of merchandise in a clear, concise, meaningful, inspirational, statement that go away continue to be relevant in the long-term. Medtronics mission statement identifies its customers, market, increases and technology. They stated the business they are in and their specific goals.(b) It is my business to progressively coordinate strategic methods of authorisation and to do so with passion and commitment.2.What competencies best describe (a) your college or university and (b) your favorite restaurant? upshot(a) Wayne College to stick outs high gear quality, accessible credit and noncredit educational opportunities to the citizens of Wayne, Medina, and Holmes counties and surrounding areas, and partners with and resourc e for the communities and organizations it serves.(b) House of Hunan, Fairlawn, has quality Chinese, Thai, vegetarian, & sushi choices. Ambiance is reminiscent of centenarian Chinatown and it is often full of patrons. Great chicken dishes, good dumplings, and very good quality beef. Service is good, provender is fresh and satisfying, and the price is fair value.3.Why does a product often start as a head word mark and then move counterclockwise around the BCGs crop-share matrix shown in Figure 2-4? doWhen a product is introduced, it is usually a question mark because it is new and there is uncertainty ab by consumers acceptance of them. After a period of time, depending on the product category, the not-so-new product could be classified as a star if its growth rate is sizeable and had a signifi contri hardlyet share of the product category. If the growth rate in the product category falls substantially and there is great competition from competing brands, the product probably wi ll fall in the cash cow category. If, however, the product isnt supported with an hard-hitting market program, it could become a dog.4.Select one strength, one weakness, one opportunity, and one threat from the SWOT abbreviation for Ben & Jerrys shown in Figure 2-7. Suggest an action that a marketing private instructor there index take to address each factor.AnswerStrength Recognized for its social mission, values and actions. This can be used to reinforce their green base consumers by constantly updating the naturalness of their ice work out according to current food trends. Weakness B&Js social responsibility actions could cut off focus. By focusing on the product, and constantly innovating flavors, much prospective customers (from all walks of life) could be gained. Opportunity increase U.S. demand for 100-calorie novelties such as cones and bars. They could look into developing new products in the low-calorie, low-fat, low-carb, low-sugar spectrum of frozen desserts. Thr eat Competes with familiar Mills and Nestle brands. Ben and Jerrys can research which products and flavors are the most popular among the competing brands and use that as inspiration for new flavors in their own line.5.What is the main result of each of the three phases of the strategic marketing process? (a) preparation, (b) implementation, and (c) evaluation.Answer(a) Planning phase. Results are formal marketing plans that identify specific objectives to be achieved by a particular time and the specific actions to achieve those objectives. (b) Implementation phase. Results areformal meterments of the results achieved, which can be compared with the plans established in the planning phase to determine if any deviations from plans occurred. (c) Evaluation phase. Results are new actions interpreted to exploit opportunities where deviations from plans are better than expected or corrective actions where deviations from plans are worse than expected.6.The goal-setting step in the pla nning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase. What does a manager do if measured results fail to meet objectives? Exceed objectives?AnswerIf the marketing manager discovers a planning gap, which is a difference between the sound projection of the path to reach a new goal and the projection of the path of the results of a plan already in place for the marketing program, he or she can take the following actionsFailed Objectives Correct a negative deviation by making minor or major changes to the existing marketing program of a product to better reflect future expectations in the marketing environment.Exceeded Objectives Exploit a positive deviation by strengthening strategic partnerships and engage in a market development, or product development, scheme to maintain or enhance the firms position.1.What is IBMs Smarter satellite business strategy? How does this strategy relate to IBMs mission and values?AnswerIBMs Smarter P lanet strategy is based on the companys summary that recognizes changes in the business environment and aims to create a global enterprise using connectivity. It includes the capability of telephones, computers, and other technology. This relates to IBMs mission and values because they are a company that take hold ofks out ways to keep their consumers happy and are facial expression for more ways to innovate by developing more advancedtechnologies.2.Conduct a SWOT analysis for IBMs Smarter Planet initiative. What are the relevant trends to consider for the next three to five years?AnswerStrengths Well-known name, owns many new technologies and patents, market sector is well defined, high quality employees, satisfy customers wants and needs, and behave a clear, concise mission statement. Weaknesses With a big name like IBM, change may be difficult. Many of the products offered are not customizable. Lack of intercultural experience, narrow range of products offered, and most busin ess products are adapt towards queen-size businesses. Opportunities Offer new technologies and services locally and in developing countries. Smarter Planet involves new ways of thinking. Threats potential securities risks. Demand for Smarter Planet solutions will depend on interest in change preferably than just reaction to problems.In the next three to five years we are likely to see fewer trade barriers, the growth of developing economies, and increasing access to the internet. Growth markets such as China, India, Brazil, and Africa will be able to use IBM products. Customers will have a need for more custom-made technical solutions and cross-technology connectivity. Businesses will need analytics and optimization, cloud and fresher computing solutions and technology for the globally integrated enterprise.3.How can IBM communicate its strategy to companies, cities, and governments? How is Watson a part of the communication strategy?AnswerThe current CEO of IBM, Sam Palmisano, sent out a letter for their annual report, titled Letter from the Chairman. In this letter, he had a decently statement about the Smarter Planet. According to him, Smarter Planet is not a metaphor. It describes the infusion of intelligence operation into the way the being actually works, the way that almost anything-any person, any object, any process or any service, for any organization, large or small-can now becomedigitally aware, networked, and intelligent. Palmisano also met with some Wall Street financial advisors and held six-hour education sessions with investors to answer questions about their business strategy. IBM also used print and TV ads to campaign in more detail what Palmisanos message was. These ads focused on the ability to correct the world now, with the help from IBM. The IBM website also supported the campaign with industry reports, video descriptions of the smarter planet concept, and stats about the improvements at smarter planet clients.Watson, which is an artificial intelligence program, was also part of the communication strategy. Watson was featured on the game show Jeopardy, and competed against two diametric contestants, and won both times. By having Watson on TV, where millions of people could view it, this was one more way to provide a consistent and integrated message.4.What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM?Answer(a) IBMs Smarter Planet strategy benefits society by providing solutions for forward-thinking organizations that share a common outlook they see change as an opportunity and they act on possibilities, not just react to problems. The retailers, who implemented smart systems to analyze get behavior, merchandise assortment, and demand were able to cut supply chain costs by 30%, squinch inventory levels by 25%, and increase sales by 10%. The Memphis Police Department trim back crime by 28% by using IBM solutions to analyze its data. Banks are also using smart systems to track loans and manage risk, increasing efficiency and customer service. The solutions also help reduce costs, cut waste, improve efficiency, and increase productivity for companies, industries, and cities.(b) While there may be short-term costs involved in shifting IBM from commodity-based businesses to customizable businesses, IBM believes that the transformation will provide growth for the company and its employees, success for its customers, and improved value for its stockholders.5.How should IBM measure the results of the Smarter Planet strategy?AnswerSince introducing the Smarter Planet strategy, IBM has collaborated with more than 600 organizations around the globe. In each case, there are different measures of the results of smart solutions. One of the important elements of Smarter Planet is youre looking at the collision of investments on a whole system. Youre looking not just at internal operational improvements but at the effect on the companys brand, at strategic advan tages it brings and even at the impact on society.

Using Social Media to Market a Chiropractors Practice Essay

Using Social Media to Market a Chiropractors formula - Essay ExampleThe essay Using Social Media to Market a Chiropractors Practice looks at using social media to market a chiropractic practice looking at some of the options that atomic number 18 available, the costs, critical issues and advantages and disadvantages since integrating social media into marketing good deal help to significantly fill out into other areas.The caput of the extent to which chiropractors make use of social media to market their practice is one which is increasingly being debated. It has been argued that umpteen chiropractors are constantly ignoring the reality as well as the potential that accompanies social media marketing later leaving them behind. Integrating social media into any efforts at marketing can help to significantly expand into other areas that were previously not possible.Far from the days when one had to log into their Facebook and Twitter accounts in gear up to post updates, technol ogy has evolved to provide tools including Hootsuite which present the chance to post updates to many social networks at once. another(prenominal) perception is that social media is an expensive undertaking especially with regard to the notion that one will pick up to hire specialists and companies to put in place a social network profile for the practice. It is true that companies can enable the individual chiropractor to save a significant amount of time with regard to tasks that are associate to the internet including setting up fan pages. Communication with the audience is a responsibility that can be carried out by the office staff.

Effects on Saudi Arabia due to the events of the winter of 2010-2011 Research Paper

cause on Saudi-Arabian-Arabian Arabia due to the events of the winter of 2010-2011 - Research Paper ExampleSaudi allies consent fallen out of power in recent months, including former Egyptian president Hosni Mubarak. King Abdullah of Saudi Arabia responded quickly by distributing about $36 billion in state funds to youth end-to-end the country, hoping that money would satisfy any lurking desire to follow the examples of other Arab populations. The result, however, of the Arab uprisings has affected the population of Saudi Arabia, as demands for reform are being offered to the government while protests are emerging for different causes but with bantam turnouts. The list of demands includes lower taxes, better support for those unable to work, a solution to unemployment rates, higher minimum wages, and a cancellation of some restrictions on women (Barel). However, this is hardly radical, as this list calls for only a brief number of economical changes and very little social reform , even concerning women. What it lacks is any demand for governmental reform, regime change, civil liberties, or religious freedom. When compared to the revolutions of other Arab states, the issues in Saudi Arabia are of an entirely different nature. These demonstrations, however, have already been met with a violent response, urging them into the same categories of neighboring movements. Human Rights Watch claims that over 160 dissidents have been locked up since February. Protests were not limited to the usual Sunni Muslim citizens of Saudi Arabia, but also consisted of separate movements by Shia members of connection who were speaking out against religious intolerance and the imprisonment of peaceful activists. As if reaffirming what the Shia Muslims were protesting, Saudi police make arrests in April that included a prominent intellectual leader of the Shia sect, Al-Saeed al-Majid. (HRW) The Saudi government has been forced into a position of vigilance, as it intends to swift p ut down any attempt to destabilize the country. heroical Mufti sheikh Abdul Aziz bin Abdullah al-Sheikh, a top Muslim authority with close ties to the Saudi royal family, decried the uprisings as disorganised acts that have come from the enemies of Islam and those who serve them. (Saudi) This statement may refer to Western powers, although Saudi Arabia usually depends on the American military for security on its borders and throughout the regionespecially in the Gulf. The Gulf itself is in many ways entirely separate from the greater Arab world in that it tends to look inward kind of than out. While Tunisia, Libya, and Egypt all have been concerned with their own neighbors as well as what is happening at bottom their borders, Saudi Arabia looks across the Gulf to Iran, a rising Persian Shia power that is the antithesis of the Arab Sunni monarchy in the Arabian Peninsula. The Grand Muftis quote may indeed be referring to Iran and the Shia sect as the enemies of Islam, thus suppo rting Saudi crackdown on Shia protests. Saudi Arabia has taken specific action outside its borders, and has arguably put more focalize into its foreign policy over its domestic policy in reaction to the regional uprisings. Saudi Arabias neighbor, Bahrain, is a Sunni monarchy as well, but rules over a Shia Muslim majority. In Bahrain, the government faced a grave threat as its citizens sought to uproot the monarchy, and the Saudi

Global business investment Coursework Example | Topics and Well Written Essays - 2500 words

Global business investment - Coursework ExampleBecause of this reason, replace sites analyzed, watched and manipulated frugal measures by the government.Exchange rates be also useful when studyd on a smaller home plate they influence the real return of the portfolio of an investor. There are several factors that affect exchange rates. Before we examine these factors, it is important to look at how exchange rate affects the trading relationships between countries. A lower silver is considered to consume exports of a country cheaper and imports expensive in the foreign markets. A spiriteder currency is considered to make exports of a country expensive and imports cheaper in the foreign markets. Hence, a lower rate of exchange ordain increase the balance of trade of a country while a higher rate of exchange is expected to lower it.There are several factors that have influence on exchange rates, and they are associated with the trading relationship between countries on a global level known as internationalization or globalization (Hill 2012). It is significant to understand that exchange rates are expressed as a comparison of two currencies from two countries. It is also significant to understand that these factors cannot be discussed in a particularized order similar to numerous aspects of economics, the significance of these factors is usually subjected to discussion. The following are discussed determinants that influence exchange rate between countries.Exchange rates, pertain rates, and inflation are all highly correlated. Central banks in manipulating pursuit rates can exert influence on both exchange rates and inflation, and altering interest rates influence currency and inflation values. Interest rates that are high offer lenders high return in an economy relative to other countries. For this reason, interest rates that are high get in a huge amount of foreign capital and result in a rise in the exchange rate. For instance, if the United Kingdo m rates rise in relation to elsewhere, it becomes

Reflective Critical Report Essay Example | Topics and Well Written Essays - 1000 words

Reflective Critical Report - Essay ExampleAt the on strike off, (instructor) proactively set the elucidateroom policies that eitherone should follow. (Instructor) outlines the aims of the die hard and communicated these effectively to the students. (Instructor) also allowed the students to raise their concerns and own goals to ensure that they atomic number 18 reasonably in-line with the course objectives. Introduction Throughout the class addressions and lectures, I learned that teachers need to be flexible and adapted to parallelism between keeping up with the schedule and ensuring that students fully understand what is being taught inside the classroom. Some classes whitethorn have students who have previous knowledge in the subject, some may have students who are able to catch-up easily and deal with fast-paced schooling. However, this is non always the case. What I learned during the observation is the way (instructor) responded to these circumstances. This is why teach ers need to be flexible and quick in solving concerns such as things or schedules not happening as planned. (Instructor) also maximized the opportunity for learning by making effective use of the limited time for lectures. I learned that it is important to make the most of classroom time while students are fully involved in the learning activities (Eggen & Kauchak 2007, p. 372). ... Overall, the feeling it gave the students most probably was eagerness to learn. Questions were always encouraged, and each question was treated like it was the most important question ever asked. This encouraged the students to probe more, and so improving the interactive learning process. However, it must be hard to balance paying attention to every question and staying within the schedule of activities and topics. I never saw any waning of attention from the students because the class was very lively since (instructor) encouraged class participation. Methods/Approaches/Techniques (Instructor) gave a small test at the start to calibre the knowledge of the students. I observed it was a good strategy and it gave me priceless insight on the richness of an almost particularized approach in teaching. Also, in every lesson, (instructor) provided the logic behind the importance of learning what is about to be taught. My favourite part of the classroom activity was when (instructor) played a taped and allowed the students to discuss in pairs what they just listened to. It encouraged the students to encourage their partners to analyze more. It also provided an opportunity for the partners to develop teamwork and constructive evaluation of each others ideas. In this listening and comprehension activity, (instructor) gave statements or phrases which students needed to arrange in proper order to make the overall thought in line with what they just listened to. Some students simply guessed, showing that active listening should be improved. I found these group activities very interesting and valuable because they help make students learn through immersion and application of classroom theories.

The technological and cultural changes between the relationship of Essay

The scientific and cultural changes between the relationship of Telegraph and Facebook - Essay ExampleThe advent of Facebook has made communication and meeting new people easy, businesses have grown and cultures have evolved due to this. rough primitive cultures have been eradicated. In the essay we shall be seeking to establish the evolution from Telegraph to Facebook and the technological and cultural changes they have brought by first understanding their innovations their uses and how the telecommunicate necessitated or facilitated the innovation of FacebookThe history of the telegraph dates back to 1794 where Claude Chappe invented a non- electric telegraph. This cordial of telegraph used a flag based alphabet, a semaphore and it was wholly dependent on a personal line of credit of a sight communication. Later this kind of telegraph was replaced by an electric telegraph. In Bavaria, Samuel Soemmering used gold electrodes of wire under water and the inwardness could be read by the amount of gas that was produced by the electrodes. In USA, Harrison Dyar invented the first telegraph in 1828. He used a paper tape that was chemically treated to burn the dashes and the dots (Jennifer, 1989).Joseph Henry exhibit the power of the electromagnet, which was first discovered by a British William Sturgeon. He sent an electronic contemporary for over a mile, which activated an electromagnet and in turn caused the bell to ring. Samuel F. B. Morse in 1830s started experimenting by move communication through electromagnetic signals. In 1838, he successfully sent a message from Morristown to radical Jersey. He was later granted funds by the congress to help him install a line of communication between Washington DC and Baltimore and he stuck wires between the two cities. The first message he sent from the Supreme Court Chambers to his assistant Alfred Vail in Baltimore was What hath God wrought (Marland, 1964)The telegraph from past became part of the communicatio n and an accepted part of American life. People used to send and receive messages from remote distances using the

Memorandum Annotated Bibliography Example | Topics and Well Written Essays - 1500 words

Memorandum - Annotated Bibliography ExampleAs the article moves on it gives some techniques that helps the reader understand his role and be friendly and agreeable in his theme. In conclusion, it tells the readers how to wrap up the employee profile in the company newsletter. The technical document could have been do better if it was supported with examples which would clear out any confusion that was left in the mind of the readers. barely largely, the article is precise well written. It is not complicated and does not have many jargons but fluid gets its message across in an informative manner.This memo was written to evaluate and present my views regarding the technical document. I will be expecting feedback of my analysis from you before the end of this month. It will help my analysis in future. Thanking you in anticipation.This memo is being written in order to critically analyze the vogue of writing of a professional proposal that gives details about its upcoming Computer Education Program for low income teenagers and children and requests corporeal Giving Program to provide funds for it.The proposal throughout its content emphasizes on the fact that this especial(a) company serves community members by carrying out a variety of such constructive programmes. This way it reminds the receiving system that their partnership with the organization would be for a good cause. The sources project plan is very convincing and his writing reflects confidence. This style of writing reassures the receiver of the proposal that they are investing in the right place. A system used by the writer to persuade the Corporate Giving Program is that in the last paragraph, the writer has reminded them of the incentive that this funding will provide for them. It emphasizes on the point that their logos will be printed on their brochures and the website. This reminder in the end of the proposal would be a motivating factor for the giving program to provide the funds. Als o simple language is used and jargons are avoided which minimizes confusion on the readers side. This style is very effective as such proposals present what they have to offer and what they want in return in the simplest form with most impact on the reader.This memo was written in order to evaluate the style of writing of a proposal for grant. I will be expecting feedback of my evaluation from you before the end of this month. Thanking you in anticipation. MEMORANDUMTo Mr. XYZ, Professor, ABC UniversityFrom JKLDate July 22, 2008Subject Critical Analysis of a Poorly Designed WebsiteThis memo is being written in order to critically analyze the design of a website which in my printing is very poor. The address of the webpage is http//www.havenworks.com/.Haven Works website clearly does not follow the five design principles. First of all, in that location is too much going on the main page of the website because of which there is no balance. The eye merchantman only focus on one thin g rather than steady flow down the page. The items on the webpage seem like they are placed there randomly and